|Pic by A. Litterio|
That's the reaction you're aiming for, whether you write for pleasure or profit.
Buying a book, when there are thousands on offer both in the High Street and online, is a big decision. Reading is an affordable pleasure, but there are piles of treats everywhere. You need some way to ensure it's your book the reader chooses. Cover art and teasing cover copy work their magic, but by homing in on your target audience you can increase your chances of that reader searching out your book in the first place. Identify your reader, and how and where you can find them is the first step to selling them your story.
What Do You Like To Read?
There are plenty of writers who scour the bestseller lists then churn out formula work that ticks all the boxes but may not result in selling books. Stand out from the crowd by writing from your heart, and you'll appeal to the hearts of your readers. I love the work of writers such a H.E.Bates, T.H. White and Henry Williamson, who all wrote about the natural world. My work is usually set in the countryside, because it's where I live and work. I can (and have) written stories based in cities as I was an office worker for several years, but the work always flows faster when I'm on 'home ground'.
Who Else Reads Your Kind Of Book?
Identifying your market, and developing unique selling point (USP) is vital. Write what you love, but have a picture of your readers in your mind while you work. I've written short stories for The People's Friend magazine, which knows its readership very well. They have specific guidelines, which you can find here. Basically, their readers like satisfying yet unthreatening stories, with happy endings. Contrast that with my current project (working title Love Lies Bleeding) a thriller which opens with the discovery of a murdered Member of Parliament, in which nobody is who they seem, and while the hero and heroine get together in the end, wedding bells aren't going to be ringing for them any time soon.
Who Will Review It?
Reviews, along with word of mouth recommendations, are the perfect way to get your name and book noticed. When there are hundreds of books published every day, that's the name of the game. Obviously, five star reviews are best, but any grade is good. It means somebody has not only read your book, but they've taken the time to comment on it. From the minute you start writing your book, cast around for reviewers who write about books like yours. Making a list at this early stage means you'll be well ahead of the game when you get a publication date.